The end of 2013 is near and all the business entrepreneurs that started this year with a gradual development are now more experienced about all the SEO methods. We saw changes in the search engine algorithm, we saw the development of the quality of the content exceeding the year before and we saw business truly focusing on expressing their genuine interest to the public to fill the vacuum that had been developed by the breach of trust. With the update of Google Penguin 2.0, there is a lot of contemplation going on in the global market about the imminent changes in the SEO and SMM that will prevail in the year 2014. The focal point of SEO in the year 2014 from Google will be on the elimination of spam and enhancing the experience of the online user through the development of high-quality content. The quality of the site and the relevancy of the links are going to be major players in the years ahead.
With the constant changes in the search engine algorithm and with the insuperable growth & evolution of viral marketing, it is imperative to stay on your toes to ensure that you are not missing out on all the trends that is slowly gripping the market. To avail you with the significant and imminent changes that you’re going to witness in 2014, here is the major SEO façade which you should be carefully contemplating about.
• Content will be the king
Albeit the market is brimming with an ample amount of content in every website, in 2014, Google will be focusing on what is in the content rather than acknowledging how everything is from outside. The days are gone when you would have stuffed your site with blogs all written to show the quantity on your site. The creation of contents which are relevant to the topic and which are of high-quality only will be given due prominence on the search engine algorithm. Detailed tutorials, content attached with attractive videos, infographics are some aspects which you should focus on while developing content for your business.
• Variety of contents will help you get a better grip of things
As discussed before, whether you indulge in infusing your content with videos and announcing different activities on the site, you will be garnering more exposure when you will be dwelling on the concept of going beyond the norms laden in posting blogs and other reports on the site. A trend prevailing in the market is guest posting on other websites, if you are not acquainted with the concept, better if you do it now. Publishing content covering a wide variety of topics are appreciated by the online users and if you continuously develop high quality content whether it’s about shoes or doors, you will be exposing your company significantly.
• Go Mobile!
If you are of the conception that online users still avail the use of desktop more than their Smartphones for accessing information from the web, then you are still in the dark about the latest SEO methods. The usage of mobile phones is going to exceed that of desktops in 2014 and the day won’t be far when the statistics will show that the majority of the users availing information from your site is actually accomplishing it from their mobiles. So if you haven’t optimized your website and the content on your website to enhance the mobile experience for online users, then you are depriving your company of substantial exposure.
• Social media will be more powerful than ever
With the initiation of Google+ two years and the insuperable growth of other social media such as Facebook, Tumblr, Instagram and many other prominent sites, the social signal of your company has become more important than ever. It is imperative that you establish your dominance on prevalent social media sites and engage with the customers in the discussion about the product you are introducing in the market. Not only will you be rendering your customers with important announcements you want to propound about your company, you will also be advertising your company to the vast social media users that are now more intimately connected than the preceding years.
Finally, if you want to implement all these changes in the SEO methods your company hasn’t been introduced to and you want to garner more exposure as a fresh start on 2014, then you should definitely consider the service of an efficient web designing company who will not only ameliorate the interface of your site for an enhanced experience, but will also render you with mind-blowing SEO methods.